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NBA AM: The King And The Apple

By: Steve Kyler   Last Updated: 11/6/09 9:58 AM ET | 2581 times read
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The King And The Apple: LeBron James and his Cleveland Cavaliers make their only stop of the season in New York tonight and of course that's prompted all of the New York papers to rekindle their ongoing LeBron to the Knicks debate.

There is little doubt LeBron James is going to go shopping this summer. He's made it clear that he owed it to himself and his family to explore the market place, and many read that to mean LeBron is leaving Cleveland for a bigger market.

As we have covered in this space many times, market size means very little in the modern sports world these days and unless LeBron wants to do local TV spots for Brooklyn Toyota there really is no more money for LeBron to earn because his national deals are top dollar. In fact, LeBron stands to leave guaranteed money on the table if he leaves Cleveland.

Based on current salary cap projections LeBron re-signing in Cleveland means he lands a new six-year $126 million contract, if he walks to another team like New York or New Jersey the best he could do is $96.3 million over five years.

Admittedly, whatever team signed LeBron would give him that sixth year if they could and the odds he doesn't get a sixth year or a 7th, 8th and 9th from whatever team he joined would be slim, so it's a bit slanted to assume LeBron's earnings end after 5 years in a new city, it's just not guaranteed. If LeBron gets critically injured (see Grant Hill) then it's possible his new team stiffs him, but assuming Cleveland's ability to offer a 6th year is the difference maker would be a mistake; realize it's not.

The difference maker is going to be where can he win the most championships.

NBA agent David Falk in talking with Howard Beck of the New York Times is not sold LeBron leaving matters in the big picture marketing and branding wise. Falk believes LeBron has to look at where he can win.

"The most important thing is winning," Falk said. "If he were my client, I would tell him you better put yourself somewhere where you can win four or five."

"I don't think that where you are physically situated is nearly as important as it was 20 years ago."

"He's not going to get paid by where he lives," Falk said of future endorsement deals. "He's going to get paid by how much he sells."

The Cavaliers are off to a 3-3 start after dropping to the Bulls last night, which puts them 7th place in the Eastern Conference.

The allure of New York may be fun to talk about, but at the end of the day LeBron is more likely to choose a winner than a city and right now the Cleveland should be concerned, because they aren't a winner as constructed, and that's going to matter more than anything else this summer.

Changes In New Orleans? The New Orleans Hornets are going nowhere fast and it seems that head coach Byron Scott is ready to make some lineup changes.

Scott challenged his veterans this week in practice and made it clear that if he did not see changes and improvements, he would go to his bench and maybe even his rookies to change the focus of his 2-3 Hornets team.

Scott is in the final year of his contract and beyond star Chris Paul is not exactly a favorite with his players. Scott is very abrupt and critical of his guys and tends to say what he's thinking regardless of the setting.

"What you see is what you get with me," Scott said to John Reid of The Times Picayune. "I am honest with my guys, and if I don't like something, I'm going to let them know about it. I kind of go by the seat of my pants with my feelings, and the last thing I want to do is hold it in."

Sources close to the situation in New Orleans say there is a growing concern about whether Byron is the right guy to lead this team, and while Scott has the support of his leaders in Chris Paul and David West unless he can turn things around fairly quickly he could be the first coach fired.

"Coach is going to say what's on his mind, and you have to take it for what's it worth," forward David West said. "He's going to say what is on his mind, and you have to be man enough to deal with it."

The Hornets face the Raptors tonight in New Orleans and then head out to Los Angeles for matchups against the Lakers and Clippers this weekend.

Kevin Martin Out: In what has become all too familiar for Sacramento Kings' guard Kevin Martin, he is again injured this time with a hairline fracture in his left wrist.

The injury was sustained in a collision on Monday with Grizzlies' guard Allen Iverson. Martin played through the pain and scored a whopping 48 points. Martin said the wrist was sore on Wednesday but he still played 40 minutes and scored 29 points. His wrist swelled up on Thursday prompting him to seek an MRI which revealed the crack.

Martin may opt to play with a soft cast and see how the wrist responds. The other option is for him to have a small screw inserted to stabilize the break which could cost Kevin 6 to 8 weeks of the season. Martin will consult with a few doctors today before making a decision.

The Kings recently signed Ime Udoka to a non-guaranteed deal; the team is also without Francisco Garcia. If Martin opts for surgery it's believed rookie Tyreke Evans will move to the two-guard spot, a position some feel is his natural NBA position.

Martin who is currently third in the NBA in scoring at 30.6 points per game has missed 21 and 31 games over the past two Kings' seasons.

Standing By His Coach: Some Grizzly history is important to note – last year the Grizzlies decided to fire Marc Iavaroni as head coach the Grizzlies and convinced Lionel Hollins to come in mid-season and try and right the ship. Sources close to the situation say Hollins was guaranteed control by Grizzlies' owner Michael Heisley and it was that guarantee that got Hollins to take the job.

It's been a fun week for the Grizzlies, since Monday the Grizzlies and their mercurial guard Allen Iverson has been in the national news for all the wrong reasons. Iverson does not want to sit while the team loses, and has made no secret of his displeasure over his role and Hollins has had to battle the situation in the press.

This week Grizzlies owner Michael Heisley threw his support behind his coach, and despite leading the charge to bring Iverson to Memphis, Heisley says Lionel Hollins has complete authority to handle the situation and he is staying out of it.

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"Lionel will handle it," Heisley said Ron Tillery of the Memphis Commercial Appeal. "This is a situation that'll be handled between Lionel and Allen. What Allen said was inappropriate, but I'm not going to make a big deal out of it. Allen expressed his frustration about not playing and I understand that."

"It's up to the coach to handle these issues," Heisley said.

Admittedly every player wants to contribute, and star level players want to play big minutes and have a big role. However there are some people in Iverson's camp that are saying like Detroit, Iverson was promised a larger role than he's getting and that's the source of the frustrations now, almost a "here we go again" scenario.

While everyone on both sides needs this situation to work out, Iverson is not going to sit and watch his career waste away while the Grizzlies lose games.

Grizzlies sources said the plan is for Iverson to work his way into a larger role, but until everyone is comfortable with him in the rotation he's going to anchor the second unit for the immediate future whether he likes it or not.

Iverson signed a very disposable one-year, $3 million contract. The Grizzlies could also trade that contract on December 15th if things get out of control.

NBA Chats : HOOPSWORLD has another full day of NBA chats on the schedule, starting with Coach Anthony Macri. Coach Macri will get started at 10am and answer your questions on the X's and O's of the game. Veteran NBA writer Chris Perkins will host his weekly chat at 11am. Perk covers the Miami HEAT and the Eastern Conference. Senior HOOPSWORLD writer Travis Heath will hold his weekly NBA chat at 4pm EST rounding out the day. You can always find the next NBA chat here: Upcoming HOOPSWORLD Chats. Get in early, these chats do fill up fast.
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The Phoenix Suns are arguably the biggest surprise team in the Western Conference. HOOPSWORLD's Travis Heath wonders are the Suns a legit contender or just a regular season mirage?

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HOOPSWORLD told Life As A Rookie stories for Boston's Lester HudsonNew Orleans' Marcus Thornton, and Sacramento's Omri Casspi. Also, check out Joel Brigham's weekly Rookie Watch.



About the Author: STEVE KYLER
Steve Kyler is the Editor and Publisher of HOOPSWORLD. Steve is a life-long basketball fan that started covering the NBA from Orlando in 1998, but has been a huge follower of the game since the mid-80’s. Steve is also an on-air radio personality in Tampa for ESPN radio and appears on dozens of radio shows across the country each week. Steve is an active member of the Professional Basketball Writers Association and is passionately involved in the development of new writers and sports personalities. Steve does not have a favorite team per se, but does root for the underdog in almost every situation. You can reach Steve directly at skyler@hoopsworld.com

Comments (15 posted) Post your comment
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posted By Toolatecrew, 6 November 2009 8:21:58 AM
Totally agree on James. He will make essentially the same coin no matter where he plays. So why would he want to play under a microscope in NY with Duhon, Chandler, Lee Gallinari and Eddy Curry? Its not a championship supporting cast. As for Scott its obvioushe's going to get scapegoated soon. The fact is that the talented players he has Payl,West and Okafor are playiong well for him. THe rest of his team is crap. Changing the coach isn't going to make Mo Perterson good. A new coach isn't going to heal Peja's back. They don't have enough talent. Even paul can't make them good enough. Since getting more talent is very very difficult the Hornets will throw their fans a bone and can Scott saying "we have do something". As for Iverson I really wonder if Hollins even wanted him. Sure he has "control" contol to do what he wants with the players he has. But I doubt he has Larry Brown level control where if he did not want Iverson he could have blocked the aquisition. The only person who has a problem with workiong a new guy coming off injury into a role with a team seems to be Iverson. Heisley needs to put a gag on him. You get asked about coming of the bench etc say no comment or say I'm working jmy way back ask me agaion in 20 games or aomething. If it were me and all I had invested was a 1 year 3M contract I'd tell him to STFU and I'll float your name out on the trade market and move you for the first best deal after Dec 15 or I'd release him outright. I've already gotten all the season ticket sales I will out of him. He's NOT going to help that team long term period.
posted By Steve Kyler, 6 November 2009 8:31:44 AM
Think about it this way... does Iverson's career survive getting cut by the Grizz?... If they release him and say "he just wasn't professional enough for us?" does another team in the NBA take a risk on him?... I think the Grizz have more power in this situation than they realize.
posted By PrnStr910, 6 November 2009 8:53:54 AM
I am not a Laker fan. But is it too far fetched to see Lebron go to LA in a sign and trade for Bynum and Artest? LA has proven they can pull off deals like that.
posted By JW, 6 November 2009 9:18:13 AM
If lebron isn't in cleveland, no one is gonna want to be there. even if they end up trading him when/if they realize he isn't gonna resign there, the players they trade him for are not gonna be happy. they're gonna be walking into an organization that just fell apart by trading its franchise chip. i'm a huge cavs fan and always have been, but if they lose lebron due to free agency or trade, there's no coming back from that. the franchise will be doomed... lebrons become bigger than the organization, and if they aren't winning with him, there's no way anyone is gonna be interested in them without him.
posted By Derek, 6 November 2009 9:57:39 AM
Who in the world would want to go play in cleveland ? They've never got a big time F/A to sign in the past and that won't change. Nobody wants to live there, especially when you have Miami and New York as options. Put lebron on either the nets or the knicks and there better than the cavs have ever been, not to mention him with his gigantic ego wanting to Play in front of celebrity's every night, Cleveland just don't have as much to offer as the other citys. Enjoy your last season with Lebron,Shaq will show hIm how to Blow town.
posted By lol, 6 November 2009 10:02:55 AM
its david falk !
posted By Toolatecrew, 6 November 2009 10:59:54 AM
I think Iverson would survive being cut by the Grizz. Marbury ended up on the Celtics after his foolishness with the Knicks. Iverson is clearly more talented and useful at this stage than Marbury was. Being cut would actually be better for him in terms of finding the "right place"? Why ...its simple $$$. Iverson limited the teams that could look at him beucase he wanted $. If he clears waivers any team could sign him for baically nothing and Iverson would still get his 3M. I think there are teams out there who would hand him a starting job right now. I bet the Bucks would. Heck maybe he WANTS to get cut. Now that he's there and realizes that no matter how well he plays the team is going to suck he wants out and a chance to hitch onto a playoff team.
posted By PY, 6 November 2009 11:51:00 AM
I'm really starting to think something is wrong with Iverson in the head. Dude, it's your first game off of injury with your NEW team, you didn't play in the pre-season, hasn't practice with your NEW team in the pre-season or in this young reg season, and after your first game you complain about "playing time" at the first chance you get? Steve's right, if the Grizz just released him it would be the end of his career. As for LeBron, I'm 50-50 on if he's leaving the Cavs, and I agree that the financial gain isn't so great that it'll be the difference maker in his decision, but I do think people are underestimating the allure New York city has for a young superstar athlete like LeBron, who would totally own the city if he played there. You look at the Yankees celebrate their championship and you can see there's just something special about winning a title with one of the most historic franchises in all of sports, in what is largely considered the greatest city in the world. That is what the Knicks have to offer that other teams can't. Sure, he'd have a poor supporting cast initially, but players like LeBron, Wade, and Kobe think that they can win with anyone and that THEY are what make their teams contenders, and that's not that far from the truth. The Cavs should be concerned, the city of New York is a real threat.
posted By vince, 6 November 2009 11:55:27 AM
Former clevelander now living in bay area. It's a matter on national perception. Had friends from bay come back to visit cleveland with me, and they were shocked at how pretty certain parts of the city were and some of the different things to do. One of my buddies said he thought iyt would have been more run down and unsafe. I have lived in Texas and California, and the only thing I liked better was the no state tax in Tx, and the weather in both places. I think that is the perception of some of the free agents. Lebron has lobbied for many of these front office moves. I remember him lobbying hard for eddie curry as well as larry hughes. Now he lobbied bigtime for Shaq, an experiment still waiting to see how it works out. If he bolts, it will be mainly because coach did not have the cohonas to take the ball out of his hands so much in the offense or mgmt fear of telling lebron no. All I know is Walsh and Dantoni although very competitive, have never won anything, just like the cavs.
posted By Air Run in NY, 6 November 2009 12:37:50 PM
Let's see LeBron playing in New York for either the Brooklyn Nets or the New York Knicks is somehow on the same level as LeBron playing for the Cleveland Cavaliers? That's some serious BS. Just because there is the internet doesn't make Cleveland just as marketable as New York City. The truth is New Yorkers' (or anyone else hoping to win the LeBron sweepstakes) will dump their infatuation with LeBron James the day he rejects them for elsewhere. If LeBron stays in Cleveland or goes somewhere else besides NY...it will be Carmelo Anthony the (Donnie Walsh and Mike D'Antoni) Knicks focus on in the summer of 2011. LeBron to the Nets...then Carmelo to the Knicks...if that happened, it would put the NBA back on the MAP in the one and only Mecca of Basketball, New York City...the global city, not some pond in the MidWest.
posted By vince, 6 November 2009 1:27:01 PM
Air NY, I have been all over that rat infested, limited space crime ridden city of yours. Not as bad as Newark unless you live in the Bronx. Everywhere from 40/40 and sylvia's to the rucker on 155th street. All I have to say is NYC, all style no substance. Knicks had a ship with Walt frazier, bill bradley, etc, but seriously aren't those guys like 65 70 years old now? what is this rich Garden heritage? Knicks choking in 7 to the Rockets or the one when they nearly got swept by the Spurs. Or the rich history of Charles Smith, Starks, Ewing and Oakley continously having their asses handed to them by MJ. Seriously the knicks haven't been relevant in over a decade. If he goes or melo or wade, none of them will be any better off for a ship, only in the hype machine that is NYC.
posted By kombayn, 6 November 2009 5:17:51 PM
If the Cavaliers sign an Amar'e Stoudemire or Chris Bosh, LeBron James will leave the team. LeBron James' Top 5 Choices: 1.) Brooklyn Nets 2.) New York Knicks 3.) Los Angeles Clippers 4.) Los Angeles Lakers 5.) Miami Heat That's it. If the Nets go to Brooklyn, LeBron is coming. If the Knicks don't build a winner, he'll head toward the Clippers. If he doesn't like what the Clippers offer then I see him trying to force his way into a Lakers uniform next to Kobe Bryant. Last but not least, Miami Heat are a dark-horse as they can sign two MAX players and build around them. Amar'e & LeBron in Miami makes a lot of sense to me.
posted By kombayn, 6 November 2009 5:19:10 PM
P.S. Allen Iverson should be starting over Mike Conley, who I don't think would mind handling the second-unit. "The Answer" gives the Grizzlies the best chance to win by starting.
posted By Jake, 7 November 2009 12:46:48 AM
People from cleveland say that the knicks are horrible, but the fact of the matter is that if lebron left town they would be even a worst than the knicks. Cavs mightest will enyoed the last few months of being relevant because next year I predict they won't even win 15 games!!!!!!!
posted By Greg, 7 November 2009 12:49:41 AM
Cleveland sucks sucks !!!!!!! They are the city of losers their destiny is to never win anything. When LBJ leaves next summer they will be the punching bag of the league!!!!!!!!!!!!!



 
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