Cavs’ to Have Fan Names on NBA Court
The Cavaliers are attempting to strengthen their bond with their season-ticket holders.
Last season, the Cavs launched Wine & Gold United, a year-round, season ticket-based membership program. They promised their members unprecedented and unique access.
On Thursday, they provided a perk to their members and tried to deliver on that commitment. After getting league approval, they announced they would print the name of each Wine & Gold United member on the Quicken Loans Arena floor, starting with the 2013-14 season.