Durant to Join Jay-Z’s Roc Nation Agency?
Jay-Z’s upstart sports agency has received another big boost, as a source confirmed to ESPN on Friday night that Oklahoma City Thunder forward Kevin Durant will leave his current agent to join Roc Nation Sports.
The source said Durant believes he doesn’t need a contract agent now because he signed an $85 million extension with the Thunder in 2010 that will take him through the 2015-16 season. Instead, Durant — already one of the most marketable players in the league — has told those close to him he wants to increase his brand.
A spokesman for Roc Nation Sports told ESPN that Durant is not currently a client. It’s unknown if Jay-Z will wait until he sells his small ownership share in the Brooklyn Nets — it’s believed he owns in between one-fifth and 1/15 of 1 percent of the team — before signing Durant. A source tells ESPN that Jay-Z’s ownership sale has not yet been completed.
If Jay-Z is just doing marketing work for Durant, he might be able to steer clear of NBA rules that would prohibit him from representing a player and owning a piece of a team.