HOOPSWORLD | Basketball News & NBA Rumors

by Chris Strauss, USA TODAY Sports

(Photo: Justina Mintz)

In the midst of the Miami Heat’s 19-game winning streak, Dwyane Wade isn’t stopping to get sentimental. Despite clinching a playoff berth in early March, the star guard heads into Wednesday night’s game at the Philadelphia 76ers with his focus still squared on June.

“What we do in the regular season is just positioning ourselves for the playoffs,” Wade told USA TODAY Sports. “It’s great and one day when you’re done playing the game you can look back and become a part of history. We don’t really get too high over what happens in the regular season. We’re a team that’s built to compete for a championship. It’s either championship or bust for us. We have a goal, we have a vision so we’re enjoying this process. We come in every day to work because we know we have something greater in mind.”

While he might not be appreciating his team’s current moment on the court, Wade is constantly making a conscious effort to do the opposite as a father. It’s something he’s trying to highlight in a new ad campaign for Dove Men+Care, which features the 31-year-old horsing around with his two sons, Zion and Zaire. Wade is one of a current era of NBA stars, including LeBron James and Chris Paul, who have made a point of showcasing their commitment to fatherhood, frequently bringing their sons around for postgame conferences and other team activities.

“We think our kids are awesome,” Wade said. “The biggest thing is we love the responsibilities of being dads. All of us are friends away from the game of basketball. You don’t become friends without someone having similar values that you have. We all have that where we understand that family is the most important thing in our lives.”

“Our kids are our worlds and they’re the future of what we’re creating now. It’s great that we’re able to share these moments with them. Social media helps with that. I feel so many players before us had kids around as parents in the NBA but it wasn’t seen as much. We’re continuing to show no … [For more on Dwyane Wade: 'It's either championship or bust for us', click here.]