Florida State AD to unveil strategic plan
by Doug Blackburn and Ira Schoffel, USA TODAY Sports
Randy Spetman, Florida State University’s athletics director, has identified three priorities in a new strategic plan expected to be unveiled this week: Produce champions, fuel success and inspire collaboration.
Spetman developed the plan, considered a draft, at the request of FSU President Eric Barron, and Spetman will review it with the university’s board of trustees during a workshop Thursday.
The Tallahassee Democrat obtained a copy of the 10-page, photo-illustrated report, which lists a series of bullet-point objectives under each priority. In the mission statement, Spetman identifies “comprehensive excellence” as the goal for FSU’s 20 intercollegiate athletics programs.
“I think it’s a pretty good strategic plan,” Barron said, explaining that he felt the project was needed because FSU’s fifth-year athletics director had been criticized, internally and externally, for not publicly outlining long-range goals and plans.
“You hear people say that what’s happening with athletics is not strategic,” Barron said. “This, by and large, is the biggest complaint that has a high level of justification. … In my mind, there wasn’t that thought process and thinking strategically in athletics, and people were saying it.”
Spetman, hired at FSU with a five-year contract in February 2008 by former president T.K. Wetherell, was given a one-year extension by Barron last summer. Spetman’s contract is set to expire in February 2014.
Spetman declined to discuss the strategic plan until it has been approved by FSU trustees, but later clarified through a spokesman that he did put together a similar plan when he was reporting to Wetherell.
The objectives primarily outline best practices without going into much detail. For example, under “Fuel Success,” one objective states, “The Department of Athletics will engage in innovative ways to significantly increase revenue which is critical to both its goal of comprehensive excellence and to maintain its position as one of the nation’s top programs.”
One revenue-generating objective under that same priority might raise eyebrows with fans who prefer FSU’s traditional uniforms: “Explore uniform/sideline gear designs that will increase fan interest and retail sales.”
Allan Bense, chair of FSU’s Board of Trustees, said last week that he liked what he had seen in the strategic plan after giving it … [For more on Florida State AD set to unveil new strategic plan, click here.]