Game 2 overnight rating is fourth-highest
by USA TODAY Sports, USA TODAY
Game 2 of the NBA Finals generated a 10.2 overnight rating from 8-10:30 p.m. ET for ABC network, according to Nielsen.
It tied for the fourth-highest Game 2 rating since 2004. The entire 8-11 p.m. telecast window, which included more than 30 minutes of post-game reaction, averaged a 9.5 overnight rating on ABC.
Based on overnights, it’s expected to be the 32nd consecutive time an NBA Finals game has won the night for all of television. The telecast peaked at an 11.7 rating from 9:45-10 p.m.
Additionally, the telecast scored a 29.7 local market rating in Miami and a 32.7 in San Antonio.
The ESPN3 simulcast drew the largest rating of the year with a 9.2 million total minutes and an average minute audience of 51,300 across computers, smartphones, tablets and Xbox (source: Adobe SiteCatalyst).
NBA content across ESPN digital platforms generated more than 53 million total minutes, half of which were consumed on mobile properties. NBA content on ESPN.com had an average minute audience of 12,000 (up 17 percent compared to Game 2 in 2012).
Game 3 will be televised again on ABC at 9 p.m. on Tuesday.