The executive director of the NBA coaches association called on owners and players Sunday to resume discussions toward ending the lockout.

Michael Goldberg wrote in an open letter to the NBA, the players’ association and players that the upcoming season “must be saved.”

“To do otherwise will cause a self-inflicted economic blow to an enterprise that over the years through the hard work of players, team owners and the league office has become a great global brand, but, like every business operating in today’s fragile economic landscape, one that is more susceptible to `decline and fall,”’ he added.

via Associated Press