Jersey Ads on the Horizon for NBA Teams?
NBA teams don’t want to look like European soccer clubs, but they do want to maximize their advertising revenue.
If that means placing ads on uniforms, then that’s exactly what NBA teams will do.
The topic of jersey advertising was broached more than a year ago, but picked up steam in mid-January at a gathering of league presidents in Miami.
According to league officials, teams will ideally begin selling space on uniforms — most likely a small patch on the front of the jersey — next season, with those ads appearing in time for 2014-15.
Team executives reportedly are hoping to put the idea up for a vote at the league’s board of governors meeting in April.