by Jeff Zillgitt, USA TODAY Sports

No doubt, it’s about buckets. And marketing. And promoting a young NBA superstar.

The Cleveland Cavaliers have taken bobblehead giveaways to a new level. The Kyrie Irving bobblehead is nice. The Uncle Drew bobblehead is even better.

On Monday, it’s Kyrie Irving bobblehead night, and fans in attendance for the New York Knicks game at Cleveland’s Quicken Loans Arena will receive the gift.

It’s essentially Kyrie Irving Night. The Cavs will celebrate Irving’s first All-Star appearance with “video highlights, contests and fun surprises!” according to the Cavaliers.

To make it better, 50 fans will receive an Uncle Drew bobblehead — the hoopin’ old man Irving has made famous in the clever Pepsi Max commercials.

So, we can only ask: When does Kevin Love’s Wes character get his bobblehead?

… [For more on Kyrie Irving's cool bobblehead night in Cleveland, click here.]