NBA jerseys to feature Sponsorship Patches
NBA jerseys almost certainly will feature small sponsorship patches on the shoulder area in two years, a move that league officials estimate could generate $100 million in revenues per season.
So it really won’t be the name on the back, as the saying goes, but the name on the front that will matter.
The NBA Board of Governors discussed the matter Thursday in its annual summer meeting, and deputy commissioner Adam Silver said there was virtually unanimous support for adopting some form of jersey ads. The matter was referred to the owners’ planning committee, chaired by Celtics owner Wyc Grousbeck, and guidelines are expected to be approved in September — paving the way for the money-making ads on jerseys in time for the 2013-14 season.
The sponsorship patches would be placed on the left shoulder of the jersey, where the NBA logo currently is located. They would appear on retail jerseys, as well, Silver said — a concept that could cause backlash among some fans who don’t want corporate logos on the jerseys they buy in the sporting goods store or online. But Silver said league officials consulted with jersey manufacturer Adidas, and early indications are that sponsorship patches would not harm retail jersey sales.