NBA Players Struggle to Market Themselves?
Like, you know, marketing. Promotion. Organization. A TV camera. Invitations from the players’ supposedly world-class marketing people and business managers for media to cover the event and, you know, interview the players.
Basically, absent is anything resembling a hint that NBA players don’t need the, um, NBA to promote and market themselves and connect with fans in a grassroots setting. These games represent a chance for hundreds — and potentially thousands — of fans to glimpse these stars up close without mortgaging their futures for the outrageous prices they’d have to pay to see them in an actual NBA arena. And yet the best the players can do to alert the public as to when and where they’ll be playing is a few tweets here and there.
Which is a shame, because this is yet another missed opportunity for the players during this lockout, which is expected to pass the two-month mark without so much as a second bargaining session among owners and high-level league executives. Despite the desire of union officials to arrange a bargaining session next week in New York, a person connected to the process told CBSSports.com on Friday that such a meeting is unlikely. That means the calendar will most likely flip to September before the two sides reconvene for only the second time since the lockout was imposed on July 1.