HOOPSWORLD | Basketball News & NBA Rumors

There seems to be a growing perception that the Owners are willing to throw away the entire season in an effort to break the union. Players can only afford to go so long without game checks and, theoretically, would be agreeable to almost any offer the Owners throw their way by next summer.

But that belief, right or not, omits one very critical component: The league suffers financially if there is no basketball in 2011-2012.

Ad Week‘s Anthony Crupi estimates that ESPN/ABC Sports and TNT will lose as much as $1.25 billion in ad sales revenue if next season is canceled. The NBA won’t feel the hit all at once, but Crupi notes that the playoffs account for a fifth of all ad sales, so the Owners might be singing a different tune themselves next April. In fact, the 2010 playoffs netted $417.7 million in ad sales for ESPN/ABC and TNT, according to Kantar Media, and a 30-second advertisement during the Celtics-Lakers Finals cost over $400K.

Lost ad revenue would seem to be a bigger problem for the league’s two national television media partners, but that would only be the beginning of the losses.

Writes Crupi:

The league itself pulls in around $50 million from sponsors on its own network, according to Crupi, and then comes all of the regional cable money from the individual markets.

Then there are the league sponsors—such as State Farm and American Express—which Crupi writes will be forced to “scramble to make up for the diminished brand exposure.

These companies are currently locked into deals with the NBA, but businesses have the memory of an elephant and the long-term effect of the lockout is still anyone’s guess. It makes sense that future sponsors, so as not to expose themselves to losses during another lockout, would seek contracts that end at the same time as the next collective bargaining agreement. At the very least, sponsors will invest more responsibly now that the NBA has locked out its players twice in 13 years.

Worst of all, when the league does return, it will have a few years before it regains its popularity—and it’s not a certainty that will happen. Crupi notes that the league took three years to regain its ratings. Of course, the NBA was competing with a weaker NHL back then.

Now hockey’s popularity is increasing and a number of Americans are starting to follow European soccer. Ironically it’s globalization—a concept commissioner David Stern has utilized to build the NBA’s fan base in Asia, Europe, South America and Africa—that could ultimately hurt the league as it tries to recover from a disastrous work stoppage. Americans can watch a Manchester United-Chelsea match on nearly every basic cable service and other networks, such as Fox Soccer, give fans 24-hour-a-day access.

The NBA has benefitted greatly from increased television exposure, social media and globalization. Now, however, those tools will work against the league because competitors can spend every day of the lockout winning the hearts and minds of the American public.

Pau Gasol Headed to Spain, China?

Lakers big man Pau Gasol told the Associated Press that he is willing to go to Spain or China if there is a long lockout.

“Spain would be the first choice,” he said, “I wouldn’t say only one, but the first.”

He also said that China has “great potential” as a possible destination.

Gasol was also asked about his brother Marc’s situation with the Grizzlies, who recently extended a qualifying offer to the younger Gasol brother.

When asked about Marc’s future, Pau said, he’d like to “see him with a franchise that has better options.”

Memphis famously traded Pau to Los Angeles for the rights to Marc back in 2008.

Will there be an Adam Silver Photo Spread?

As you may or may not know by now, NBA.com and all of the team sites are forbidden from showing pictures of current players, so you can expect to see a lot of images of commissioner David Stern, deputy commissioner Adam Silver and, thankfully, historical players.

The basic premise is that the league can’t make a profit off of the players that it’s currently locking out. Obviously it’s debatable how much money the league makes off of simply posting a picture of James Posey, but that’s a discussion for another day.

{AUTHOR_BOX}Where Will Dalembert Land?

Free agent center Samuel Dalembert reportedly has suitors in New York, Miami, Toronto and Houston—as well as Sacramento, where his contract with the Kings recently expired—according to SI.com’s Sam Amick.

Dalembert has been paid handsomely over his nine-year career and could be willing to take a significant pay cut to play for a title contender.

Miami would make sense for the Port-Au-Prince native because he’s involved with charities that are helping to rebuild Haiti. The HEAT also happen to have a need at center, but would undoubtedly be short on cap space when a new CBA is struck.

It’s now been three seasons since Dalembert averaged over 2.0 blocks per game, but he did have the fifth-best rebounding rate among centers (19.3). Of course, the HEAT ranked third in the NBA in rebounding rate last season, so they’re not hurting for boards—just interior defense.

The Knicks, meanwhile, were the third-worst team in the NBA in terms of rebounding rate, and could certainly use Dalembert’s contributions, even at less than 24 MPG.