NBA promotes Bass to Executive VP, comm.
by USA TODAY Sports, USA TODAY
The NBA has promoted Mike Bass to Executive Vice President, Communications, it was announced today by NBA Deputy Commissioner and COO Adam Silver.
As Executive Vice President, Bass, who reports to Silver, will oversee all public relations for the NBA, WNBA and NBA Development League, including basketball and business communications, on a global basis. Tim Frank, NBA Senior Vice President, Basketball Communications, will continue to direct the basketball communications efforts for all three leagues and will report to Bass.
“Mike is among the most talented and experienced communications executives in sports, and this promotion recognizes his tremendous accomplishments,” Silver said. “His efforts on behalf of the NBA over the past 15 years have accelerated the global growth of our game and our business.”
NBA Communications, consisting of the Basketball Communications and Marketing Communications divisions, operates globally and is responsible for the league’s communications functions, including: basketball media operations, media relations, business public relations, corporate communications, crisis management, and digital media communications.
Bass, previously Senior Vice President, Marketing Communications, has led communications strategy for several of the NBA’s most critical issues, including the league’s last Collective Bargaining Agreement negotiations, the past two television agreements, and its vast digital and global initiatives.