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NBA Sets New African TV Deal
Posted By HOOPSWORLD On August 30, 2013 @ 6:37 am In Headlines,NBA Headlines | No Comments
Pay-television sports broadcaster SuperSport, says it has agreed a multi-year televisionand digital rights partnership with US basketball league the NBA.
The deal is historic as it is the first time NBA action will be available on SuperSport. The broadcast giants will offer content, live games and other programming across 47 territories in sub-Saharan Africa.
Expressing delight at what is arguably the company’s most lucrative partnerships, Brandon Foot, SuperSport’s Head of Acquisitions and Legal said: “This is unquestionably one of the jewels in our crown. Some of the greatest names in sport have played in the NBA, so it is only fitting that they come to the ‘World of Champions’ where the best sport is broadcast.
“Basketball has gained a strong foothold in Africa, so we are delighted to acquire rights to one of the biggest and best-run leagues in world sport. We will now proudly broadcast the most NBA action on the continent.”
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