NBA Viewership Numbers Off the Charts
The first 325 games of this NBA season averaged attendance of 17,094. That’s better than 89 percent of capacity, and a hair better than the first 325 games of last season, which averaged 17,057.
But almost every other indicator blows those in-arena numbers away. Viewership is going a bit nuts:
ABC has had just three games, so it’s hard to say anything conclusive, but the audience is up five percent compared to a year ago.
ESPN viewership is up 23 percent.
TNT viewership is up 50 percent.
NBA TV viewership is up an insane 66 percent.
NBA on regional cable sports networks are up 12 percent.
Local over-the-airwaves broadcasts are up 36 percent.