Championship game scores well for CBS
by Rachel Shuster, USA TODAY Sports
By all accounts, the level of play in the NCAA men’s basketball championship game Monday night rose to the occasion and was welcomed in a sport that this season had no school dominate and games that often seemed ragged and unwatchable.
Not so in Louisville’s 82-76 victory Monday against Michigan, authenticating the NCAA basketball committee’s choice of the Cardinals as the overall No. 1 seed.
Viewers took notice. Overnight ratings for the title game were up 18% over Kentucky’s 67-59 win against Kansas for last year’s NCAA men’s basketball championship.Monday’s game did a 14.3 overnight, vs. 12.1 last year.
In the local TV markets measured, Louisville also finished No. 1, with an overnight of 54.0, followed by Detroit (33.5), Columbus, Ohio (26.4), Indianapolis (25.1) and and Cincinnati (24.7).
Overall for the tournament in the metered markets, CBS did a 7.2 rating (up 9% from last year’s 6.6) and tied with 2011 as the highest overall average for the tournament since 2005.