Nebraska’s Miles embraces Twitter
by Nicole Auerbach, USA TODAY Sports
ROSEMONT, Ill. – The Big Ten doesn’t announce preseason rankings beyond the top three, so we don’t know if Nebraska was picked by media members to finish last or second-to-last in the conference this season.
It didn’t matter on Thursday at Big Ten basketball media day. First-year coach Tim Miles stole the show anyway, first telling reporters to go make more coffee to stay awake through the morning’s press conference session and then taking a panoramic photo of reporters on his iPhone, telling them he’d make them all famous.
Miles tweeted the photo, which was then retweeted 95 times by some of Miles’ 30,000+ Twitter followers. At one point during Thursday’s media day, “Tim Miles” was trending worldwide on Twitter.
Fitting, for the coach that loves the medium.
Miles’ use of Twitter gained attention last spring. In a world where some coaches don’t know how to use social media and others ban players from tweeting, Miles is the kind of guy who tweets at halftime during NCAA tournament games. (He did that in March when he was coaching Colorado State against Murray State.)
Enthusiasm and personality go far on media days, even when reporters aren’t asking Miles as many questions as he wants.
“Just like you guys want a good interview, a coach wants to be engaged,” Miles told a USA TODAY Sports reporter Thursday. “You guys were boring! … We want to be more than a good interview, more than Twitter. I think we can build our program, too. There are a lot of ways we can get our vision out there and build our brand accordingly.”
Miles uses Twitter for branding himself and, now, that of Nebraska basketball. And, unlike some of his peers, he encourages players to use it – as long as they know what’s appropriate to tweet and how to keep their tweets private if they wish.
“It would be hypocritical for me to use it as a brand and not have our guys using it,” Miles said. “Our players have to learn how to use it responsibly. You can say that about a lot of things. It’s a different world. The stupid … [For more on Nebraska's Miles embraces Twitter, media day spotlight, click here.]