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Report quantifies NCAA athletes’ images
Posted By HOOPSWORLD On October 22, 2012 @ 9:59 pm In All,Wirenews | Comments Disabled
by Steve Berkowitz, USA TODAY Sports
A plaintiffs’ expert report in an anti-trust lawsuit against the NCAA related to the use of college athletes’ names and likenesses provides some eye-popping specifics about the potential damage awards at stake in the case.
If the plaintiffs were to prevail, football and men’s basketball players from just two of the major conferences could be entitled to share more than $160 million in live broadcast revenue from 2009-10 alone, under a formula offered by Roger Noll, an economics professor emeritus at Stanford.
Noll’s report and hundreds of pages of supporting materials originally were filed under seal as part of a motion for class certification in U.S. District Court in California on Aug. 31. The documents became public in redacted form Monday after weeks of legal wrangling over what information should stay sealed for now.
Lawyers for former and current football and men’s basketball players are seeking damages from the NCAA; video-game maker Electronic Arts; and Collegiate Licensing Co., the nation’s leading collegiate trademark licensing and marketing firm. The 16 named plaintiffs, including former basketball stars Ed O’Bannon, Oscar Robertson and Bill Russell, say their names, images and likenesses were used illegally by the NCAA.
The NCAA and the other defendants said last week the case should not be certified as a class action, and NCAA general counsel Donald Remy, in several statements, has expressed confidence in the association’s position in the case generally.
NCAA spokesman Bob Williams was not immediately available for comment Monday night.
The former players allege that the defendants violated anti-trust law by conspiring to fix at zero the amount of compensation athletes can receive for the use of their names, images and likenesses in products or media while they are in school. They also are challenging the NCAA’s practice of requiring athletes to sign forms under which they allegedly relinquish in perpetuity all rights pertaining to the use of their names, images and likenesses in ways including TV contracts, rebroadcasts of games, and video game, jersey and other apparel sales.
Noll’s report provided a method of “determining how … revenue would allocated between colleges and student-athletes in the absence of the restrictions that … [For more on Report quantifies value of college athletes' images, click here.]
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