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SEC earns record revenue
Posted By HOOPSWORLD On June 3, 2013 @ 5:21 pm In Wirenews | Comments Disabled
by George Schroeder, USA TODAY Sports
DESTIN, Fla. – The Southeastern Conference will distribute more money than ever to member schools – but the figure could be eclipsed in the near future.
The SEC announced Friday a payday of $289.4 million for fiscal year 2012-13, or $20.7 million per school. But the numbers could grow exponentially soon, as the league expects to reap a windfall from the advent of college football’s new postseason structure and the SEC Network (both will begin with the 2014-15 school year).
“It’s the highest in our history,” SEC Commissioner Mike Slive said as the league wrapped up its annual meetings. “We hope to be able to tell you that from now on out.”
It’s a continuation of growth. Ten years ago, the league distributed $101.9 million to members. This year’s payday is an increase of more than $45 million – which means even with the addition of Missouri and Texas A&M, the pot got bigger.
“Remember,” Slive said, “we’re dividing by 14 (schools), so that’s a pretty healthy number.”
It’s about to get healthier. The league has not released terms of its recently struck deal with ESPN for the SEC Network. But when that revenue is combined with increased payouts of as much as $100 million annually from the College Football Playoff – including $40 million a year from a new deal with the Sugar Bowl – SEC schools’ paydays could grow by at least $10 million a year, according to a USA TODAY Sports analysis.
“It’s totally unrelated to the future,” Slive said of this year’s payout. “We feel pretty good about that.”
He added: “We feel like we’ll be able to support our 5,000 student-athletes well into the future.”
For comparison, the Big 12 Conference announced revenue of $198 million Friday. It’s also a record for that league, and it’s divided among 10 members. Eight members will each receive $22 million. TCU and West Virginia, which just finished their first year in the league, each get $11 million.
Missouri and Texas A&M joined the SEC for 2012-13, but each received full shares.
“If you’re in our league you’re in our league from the day that … [For more on SEC earns record revenue, maintains football schedule, click here.]
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