Should Ads Appear on NBA Uniforms?
ack in July, when NBA deputy commissioner Adam Silver made it known that advertisements were likely due to appear on team uniforms starting in the 2013-14 season, a lot was made about what a patch on the lapel of a jersey would do to the purity of the game. There was also a lot made of the fact that a whole lot of cash could be generated by selling that little two-by-two inch swath of prime real estate.
So, which side is right? The side that wants to earn the extra cash, or the side that wants to keep the jerseys free of corporate logos?
Both have fair points, but from a simple aesthetic perspective, these patches are going to make NBA uniforms very, very hard to look at. Of the four major U.S. sports, basketball has the least amount of open uniform space with which to work, so plugging up that little bit of leftover negative space can look clunky, especially when it’s not a patch thematically tied to the team’s logos or color scheme.