LeBron to Market Dunkin’ Brands in Asia
LeBron James will be doing some dunkin’ in Asia.
No, the Miami Heat star isn’t taking his talents to the Far East – only his brand.
Dunkin’ Brands Inc. declared that the two-time NBA MVP has agreed to market Dunkin’ Donuts and Baskin-Robbins ice cream in Asia. James will promote the brands in China, Indian, Taiwan and South Korea.
The deal is for two years and worth at least $1 million, Dunkin’ Brands said.
James is expected to make personal appearances in Asia after his basketball responsibilities are through for the season.