USA TODAY Sports Acquires Big Lead Sports
“This deal represents a major step forward for us, giving us dramatically more scale and a great ability to provide engaging, relevant content across the entire spectrum of sports fans,” said Tom Beusse, president of USA TODAY Sports Media Group. “The Big Lead sites fit very nicely into our existing portfolio, and now give us an unmatched sports platform to go along with our existing national and local strengths. These new content distribution outlets will enable us to better serve sports enthusiasts while providing advertisers and marketers with a one-stop solution for all of their sports marketing needs.”
With nearly 19 million unique visitors in the latest comScore report, the FSV and Big Lead Sports property provide distinct and independent coverage of every major sport, including football, baseball, basketball, auto racing, hockey, soccer, college sports, high school sports and fantasy sports. The sites include the TheBigLead.com, a leading source of breaking news and commentary across all sports, as well as well-respected sports sites that include BaseballHQ.com, KFFL.com, TheHuddle.com, Baseball-Reference.com, HoopsWorld.com, HoopsHype.com, and many others.
“We are very proud that we built Big Lead Sports into the No. 1 independent online sports property,” said Chris Russo, founder and chief executive officer of Big Lead Sports. “Joining the USA TODAY family will enable Big Lead Sports to grow further and provide a new and bigger platform for our talented writers, contributors and advertising partners.”
“The Big Lead sites have done a great job developing unique, independent voices and distinct points of view,” said Dave Morgan, the USA TODAY Sports Media Group’s senior vice president of content and editor-in-chief. “This acquisition extends our reach and deepens our engagement with core sports audiences, and is a strong complement to our position as a leading national sports property.”
The acquisition also provides USA TODAY Sports Media Group with a strong initial footprint in fantasy sports. Last year more than 32 million consumers in the U.S. actively participated in fantasy sports. Among the assets in the FSV/Big Lead Sports property are more than 25 fantasy games and products, with more than 500,000 active and paying subscribers.