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Weekend TV ratings: Ups and downs
Posted By HOOPSWORLD On February 25, 2013 @ 3:00 pm In Wirenews | Comments Disabled
by Michael Hiestand, USA TODAY Sports
While the Daytona 500 predictably produced the weekend’s biggest rating by far, there was plenty of other sports action:
Risks of match play. Here’s Exhibit A on why you don’t see more match play on TV: the Matt Kuchar-Hunter Mahan final in NBC’s AGC-Accenture Match play Sunday.
The format left NBC with little to show — although there was also a consolatrion match between Ian Poulter and Jason Day — but the two finalists, who aren’t big TV draws.
Sunday’s action drew a 1.9 overnight — translating to 1.9% of households in the 56 urban markets measured for overnights — which is down 24% from last year’s Mahan-Rory McIlroy final.
Not brand names yet. The NBA’s Memphis and Brooklyn teams each have better records than the L.A. Lakers and Dallas. And Sunday’s Memphis-Brooklyn game played in a later, and thus better, time slot on ABC than the Lakers-Dallas game, which was in the early time slot.
But Memphis-Brooklyn drew just a 1.3 overnight, down 15% from comparable coverage of an Atlanta-Portland game last year, while the brand names Lakers and Mavericks more than doubled that with a 2.7 overnight.
College hoops as TV tonnage. As Fox appears to be closing in on signing a TV basketball deal with the Catholic schools leaving the Big East, which would then become fodder for the new Fox general-interest sports channel expected to be announced March 5, consider what kind ratings games produce amid a sea of regular-season college basketball.
Sunday, CBS aired game between Cincinnati, which will become one of the Big East’s biggest hoops draws as it stays in the conference, against Notre Dame, whose TV basketball rights will be part of the new league. That game, despite being on a broadcast network, drew just a 0.5 overnight. (That rating was also down 55% from comparable coverage last year of a game between two schools leaving the Big East — Pittsburgh and Louisville.)
With so many regular-season college basketball games on TV, most of them are getting tiny ratings.
Smart move. While ratings for NHL games on the NBC Sports … [For more on Weekend TV ratings: Ups and downs, click here.]
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